The 13th Annual SpotLight on the Southwestern USA
March 31 - April 3, 2011- Pre-Conference Fam Tour
April 3-5, 2011- Conference (Rio Rancho NM)
April 5-7, 2011 – Post Conference Fam Tour

The 13th Annual SpotLight on the Southwest will provide even more opportunities in 2010! Conference will be held April 3-5, 2011 in Rio Rancho, NM,. SpotLight on the Southwestern USA is a tourism conference which combines educational seminars, networking functions and a trade show. Operators are primarily domestic (including Canada) and range from small operations to large receptive companies (and everything in between). The ratio of suppliers to operators is never more than 2.5 to 1.

Spotlight is casual and intimate. We don't just network - we build relationships at Spotlight. There are three days of inter-action in which to conduct business. The goal is to build lasting relationships. New tour itineraries to off the beaten path destinations are highlighted, using the closest Southwestern gateway cities as arrival and departure points.

What people are saying about Spotlight:

"Thank you for arranging Spotlight so well! The impact on my life was multi-dimensional: professional, personal & spiritual."
Carroll Driscoll - Travel Turtle Tours

"I just wanted to thank you again for all your work on Spotlight. It was great to see people I knew and to make new friends. I got a lot out of the fams and the contacts at the trade show. Wish I'd have been doing Spotlight for all 11 years, but you can't do everything!"
Sandy Gibson - Around and About Tours

"I came to the event with specific goals… to learn about new attractions and opportunities and to learn more about the Southwest Native culture, as well as, to ultimately come up with ideas for several new group itineraries and components for several existing programs. My goals were met and it was a wonderful experience."
Scott Farrell - Sports Leisure Tours

"Thank you seems like such a small thing to say for all the work you have put into Spotlight. Our company will benefit from much of the information I am bringing home."
Loretta Layden - Select Holidays

"Thank you for all your hard work putting together this year's Spotlight. So far, it looks like it will be the most successful one for my hotel. Thanks again for a tremendous Spotlight."
Wes Clark - Ramada Inn and Suites Foothills Resort

"I will never be able to thank you enough for such an incredible experience. Not only was the Spotlight on the Southwest a treasure trove of resources for me, but the FAM was one of the most awesome trips I have ever taken in my life….. You are to be commended on the superior product that you have made available to us in the industry. I will be talking up Spotlight on the Southwest to everyone I know."
Allen Glander - Main Street Tours